95% of North Americans either go to bed or wake up worrying about something. Yet, worrying is the #1 killer of creativity, performance and dreams. When revolutionary brand strategist Isabelle Mercier-Turcotte discovered “What we tolerate we worry about,” she realized a little structure brings a lot of inner flexibility and freedom. The result is her simple yet powerful model to help you instantly decrease worry and increase peace of mind.
Isabelle Mercier – firstname.lastname@example.org – is a ‘no-nonsense’ dynamo born to catapult passionate entrepreneurs to build infectious and impactful brands, businesses and lives.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at