Speak like a leader | Simon Lancaster | TEDxVerona

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Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.

Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

25 Kommentare

  1. Tristan Beulah sagt:

    Only 600 downvotes, huh? No Trump supporters watching TEDx? 😉

  2. Kemm Martins sagt:

    I feel blessed just listening to this brilliant gentleman speaking

  3. Hữu Cory sagt:

    I love his accent

  4. zarak khan sagt:

    Oh dear! This is crayyyy

  5. Joe Murray sagt:

    Now this was a TED talk which is helpful! Very impressed

  6. Leonard Lebere sagt:

    Thanks for all the comments, they really helped!! I really made sure that this video was not a waste of time…

  7. Cracked DERP sagt:

    The ending got me haha

  8. Simon Bullows sagt:

    one of the best ted talks ive seen, great stuff

  9. Grim Reaper sagt:

    Next up, the secret language of cats and dogs.

  10. Greg Birkle sagt:

    This was interesting until he Trashed Trump…..Trump is President and you are giving lectures.

  11. Zackary Gomez sagt:

    This guy needs more comments.

  12. Thanh ca tin lanh

  13. Elizabeth Larson sagt:

    Camel Fantasy world

  14. Andres Zalaquett sagt:


  15. Elizabeth Murray sagt:


  16. Mr Constantin sagt:

    Brilliant, eloquent and practically walked the talk. 
    My only issue was that he took sides against Trump and he didn’t need to because he is not American. So for that reason he proved to be unwise. 
    Trump has his shortcomings but he has the American interest at heart, the poor, middle class and rich American. And he wants for all to move up. The elitist want to help the poor so long as they stay poor. All for political, controlling and economical advantages.

  17. lispao lee sagt:

    oh ! good your presentation .

  18. Hanh Dao Vo sagt:

    i keen on this presentation. Many thanks!

  19. SpoonsXownXsinceX92 sagt:

    The most generic man in the world

  20. Rasputin's Bar sagt:


  21. Mr. Mackey sagt:

    don’t do drugs…drugs are bad…mmkay

  22. Donald Trump My Ass sagt:

    couldn’t believe my eyes right from the furst page!!!

  23. Camel Fantasy sagt:

    I found this interesting book online called ‚The Present,‘ found on the truth contest webpage. it doesn’t have to do with leadership but it certainly impacts one the way a newfound confidence would. It’s useful for anyone seeking progress in their life.

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