Alan Michael Sugar Top 10 Rules For Success (@Lord_Sugar)

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He’s an English business magnate, media personality, and political advisor.

In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best-known business venture.

He has joined the “billionaire’s club“ with an estimated fortune of £1.4bn.

He’s Alan Michael Sugar and here are his Top 10 Rules for Success.

1. Your destiny is in your hands
When he was young, his family lived in a council flat.

2. Recognize failure
After leaving school at 16, he worked as a statistician at the Ministry of Education.

3. Seize opportunities
He started selling electrical goods out of a van which he had bought with his savings of £50.

4. Have a good work ethic
He founded Amstrad (AMS (his initials) Trading) in 1968.

5. Stick to what you know
The company specialized in consumer electronics.

6. Appreciate your team
At its peak Amstrad achieved a stock market value of £1.2 billion.

7. Have discipline
He appears in the BBC TV series The Apprentice.

8. Track your progress
He was knighted „for services to the Home Computer and Electronics Industry“.

9. Analyze your marketplace
He is a fan of and the former owner of Tottenham Hotspur.

10. Let your product do the talking
A qualified pilot with 30 years‘ experience, he owns a Cirrus SR22 four-seat aircraft.


38 Kommentare

  1. Evan Carmichael sagt:

    Thanks for sharing your thoughts. #BTA583 Shine

  2. Big Lenny sagt:

    Alan’s specific method, selling used goods out of a van on a street corner, is finished, there are thousands like him who did the same and got a criminal record and had their lives ruined. He has been lucky.

  3. Evan Carmichael sagt:

    Thank you very much for watching and for the suggestion and it would be great if you could post your request under the comments of this video: Top 10’s – Who Should We Profile NEXT – if more people would vote or like your request and there are available videos/clips, we might do a Top 10 rules video for it. Much love. #Believe 🙂 #BTA531 Shine

  4. Eleven Steinson sagt:

    Leigh Garfield he’s a fucking pedofile.

  5. AlphaRed28 sagt:

    Lord Sugar is one of my favourite entrepreneurs. Been watching the Apprentice here in the U.K. since it began all those years back.

    Destiny in your hands really stuck out for me. TBH there’s not anything he said that I disagree with.

    Could you do a Top 10 for Andrew Carnegie, Thomas Edison and Nikola Tesla?

  6. Evan Carmichael sagt:

    Thanks for watching. #BTA521 Shine

  7. NonStop Fails sagt:

    Ol‘ Lord Sugartits

  8. Evan Carmichael sagt:

    Thanks for watching Kinjal. Glad you liked it. 🙂 #BelieveNation #BTA442 Shine

  9. Kinjal Padiya sagt:

    good one! very nice!

  10. Evan Carmichael sagt:

    We have him on our to do list. Thank you for the great suggestion! 🙂 #BTA382 Luka

  11. lucas lima sagt:

    You could do a top 10 with Jorge Paulo leman ,, to your Brazilian audience?

  12. Evan Carmichael sagt:

    Thanks for the suggestion. I will pass it on to #BelieveTeam. #BTA362 Shine

  13. Valentino Rabanne sagt:

    John Fontana pay attention to what he said at the end.. he said if your product sucks you got no business.

  14. Oliver Benson sagt:

    Could you do a video on Claude Littner? Would be pretty interesting.

  15. Evan Carmichael sagt:

    Excellent idea! Thanks for posting. #BTA356 GT 🙂

  16. Aidah Di Leoni sagt:

    Take a day off and let the second person in charge take the lead.

  17. Sieze the day. You have to work to get what you want. He has a good point in the service industry also.

  18. Evan Carmichael sagt:

    Thanks for sharing your thoughts and for watching. #BTA275 Shine

  19. Evan Carmichael sagt:

    Thanks for the comment and for watching Gary. 🙂 #BTA274 Shine

  20. Gary Robinson sagt:

    Your destiny is in your hands

  21. Darren Mudd sagt:

    I like Alan Sugar but I really don’t like The Apprentice. Series 1 was good but then it ended up on BBC1 and sold itself out for a broad audience and high ratings. Typical downward trajectory. Just my opinion. I’m sure it’s inspired some people to start a business but I know it’s inspired some people to start a business and make a total mess of it because their expectations were wrong.

  22. Evan Carmichael sagt:

    Thank you for letting us know! The Team always appreciates feedback. #BTA265 GT 🙂

  23. Sutomo Yollies sagt:

    To realistic and not a dreamer is a really good point !! Thx for uploading , really beneficial for many people

  24. Evan Carmichael sagt:

    Thanks for sharing and for watching. #BTA168 Shine

  25. Kevin Clarke - Focus sagt:

    I dont know where I would be without a mentor!

  26. Evan Carmichael sagt:

    Thank you for watching. #BTA167 Shine

  27. Bruno López Ponce sagt:

    Thank you for the subtitles.

  28. You're mom sagt:

    +Evan Carmichael 😛

  29. Evan Carmichael sagt:

    Thank you for the comment and for watching Adam. 🙂 #BTA159 Shine

  30. You're mom sagt:

    seize opportunity is the most important!

  31. Tommy Chappell sagt:

    be adaptable. keep passion.

  32. Breathe Fitness TV sagt:

    In the UK he is like marmite, you either love him or hate him. He is loved because he created his Fortune without qualifications, just pure hard graft. He also used to be the owner of a football team and he didn’t do a very good job there so he sold them. He is very in your face and I like that.

  33. Leigh Garfield sagt:

    Thank you Ivan. 🙂

  34. Evan Carmichael sagt:

    +Leigh Garfield He’s definitely brutally honest with people, and I like that a lot! They always know where they stand with him. And he has an amazing feeling for business. It was awesome doing research on him. 🙂 #BTA71 Ivan

  35. Alex Vasylyk sagt:

    +John Fontana that’s exactly what I was just going to write 🙂

  36. John Fontana sagt:

    my favorite one is your destiny is in your hands.

  37. Leigh Garfield sagt:

    Alan Sugar is one of the most inspiring Entrepreneurs for me because he takes no bullsh*t, telling it as it is.
    An amazing businessman, being able to spot gaps in the market, using his own intuition and common sense.
    I admire him also, because he’s had his fair share of successes and failures – Non of which have deterred him from climbing higher feats in life. Only made him more determined to succeed. A lesson for us all.
    He came from my part of the world. An East Ender like me. I enjoy watching him also on BBC’s Apprentice. The UK version: Thanks Evan & Co for this video. Encouraging as always and appreciated as one of your dedicated viewers. 🙂

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